When the mobile app development life cycle comes to an end, the actual time for achievement starts with app submission on the app store. However, it may be the most daunting part of mobile app development services. This is because of the set guidelines for app submission, neglecting any one of the points may cause the risks of app rejection. Thus, it is important to ensure that the app will pass the app store’s review process. In the event of app rejection, both developers and clients face unnecessary delays that ultimately affect the seamless development process.
Once the mobile app development process is completed, testers and the QA team must give attention to the detail of the bug fixes and the area of improvement before submitting the app. With millions of apps available on the app store, entering such a competitive and crowded industry is not easy peasy now. As your app will be reviewed by so many people with different perspectives and opinions, it is beneficial to follow certain guidelines for app submission to avoid getting unpleasant surprises.
5 Common Mistakes to Avoid When Submitting Your Mobile App to the App Store:
There are typically two categories of mistakes that should be avoided before submitting the app to the app store-
- Technical Mistakes
- Content-Related Mistakes
Technical Mistakes
- Bugs and Unexpected Failures:
When it comes to the app testing in the mobile app development process, check for the ongoing process and unstable app performance that need to be fixed. An app store will not accept an app containing pesky bugs and errors. Thus it is one of the primary mistakes to avoid before submitting the app to the app store.
- Privacy Policy:
It is mandatory to fulfill the privacy policy requirement before submitting the app to the app store. This includes adding a privacy policy page in the metadata, providing a clear explanation about the data retention policies, and allowing app users to get consent to data storage. Along with this, it is required to include a link for customer support and contact information. Also, if the app is related to children or there’s a subscription service, developers need to add a link to the privacy policy statement.
- Poor App Performance:
Performance testing should not be overlooked to avoid app rejection from the app store. No matter how intuitive your app is, it should be high-performant and deliver a great user experience. Thus, submitting your app to the app store, make sure about the easy navigation, displays, and page load speed to avoid big, fat rejection.
- Broken Links:
Broken links are the other reasons for app rejection. App testing for bugs and broken links is also part of the mobile app development lifecycle. It is crucial for testers and the QA team to go through each page and link of the app and test them properly. Before submitting the app to the app store, make sure that the app is available in the final version. It should have all the necessary metadata with fully functional links.
5. Poor User Interface:
Neglecting the details of the user interface can affect the overall user experience and lead to app failure. It is beneficial to check the app store guidelines for the app user interface. When you consider the baseline for designing the application user interface with clear do’s and don’ts, you can improve the features and layouts of the application without any hassle.
Content-related Mistakes
Inaccurate Description:
Your app description should be accurate, short and convey all the necessary information to the users. You should make sure that the app describes the services/ products the way you are offering. If the description of the app misleads the targeted users, it may cause trouble later on. Thus, to attract users, gain trust and thrive in this competitive edge, check for accurate descriptions once the custom mobile app development is done.
Incomplete Details:
One of the major content-related mistakes that businesses make before submitting the app to the app store is providing incomplete information during the review. It is crucial to provide the complete contact details, app description & specifications and other details, special configuration, categorization detail, and even the demo video (if there’s something related to the software or hardware that needs explanation).
The Bottom Line
You can consider this blog post as a small guide on the common mistakes to avoid when subsisting on a mobile app on the app store. Following the tips that are mentioned above can improve the chances of receiving speedy approval for your app to be launched on the app store. This also speeds up your strategy for managing the release process and app maintenance to deliver seamless mobile app development services.
