If you’re planning a big event, it’s important to keep the tickets safe and secure. Ticket fraud and scalping are serious problems that can affect your bottom line as well as the experience of attendees. Fortunately, there are several ways to protect yourself from both of these issues.
Create a unique QR code for each ticket
QR codes are a quick, simple way to verify tickets. They can be used for both mobile and desktop devices, so there’s no need to worry about compatibility issues when you’re trying to scan your ticket. QR codes also allow you to track sales and make sure that only the right people have access to your event, which is especially helpful if you have multiple events in different locations!
Implement ticket limits
Implementing ticket limits is one of the most effective ways to prevent fraud and scalping. Ticket limits are set by event organizers in order to avoid large quantities of tickets being purchased by scalpers, who then resell them at inflated prices. If you want to keep your event accessible for everyone, it’s important that you limit the number of tickets sold per person.
For example: Let’s say your event has 1,000 seats available for purchase and sells out within 10 minutes after going on sale (yay!). You could implement a limit that says only one person can buy two tickets; if this were implemented correctly, no one could purchase more than two tickets even though there were only 1,000 available in total!
Utilize a secured payment gateway
A secured payment gateway is the first line of defense against fraud and scalping. It’s a secure, encrypted connection between your website and your bank or credit card processor that protects the sensitive information you collect (like credit card data) during the checkout process. Scammers can’t access this information because it’s sent over https://, which encrypts all traffic between your computer and the server hosting your site.
Secure gateways also provide two-factor authentication: an extra layer of security that requires you to confirm every purchase with something only you know (such as a PIN code). This makes it nearly impossible for anyone else to make unauthorized purchases using your account information, even if they have access to it!
When choosing between different types of payment gateways, consider how many transactions per month are expected at each event; larger events may need more robust services than smaller ones do. Also keep in mind any special features (such as recurring billing) needed by attendees who plan on buying tickets again next year!
Monitor the secondary-market activity
Monitoring the secondary-market activity is a good way to find out if there is a problem. Many tools can help you do this. Some of them will show you at what price tickets are being sold on the secondary market, and it can also identify scalpers by looking at who’s buying them and for how much.
If your event has sold out, but the prices on the secondary market are still high (above face value), then that means there’s something going on with those tickets that need addressing before they get into fans’ hands, either someone bought up all of them, or they were never intended for sale in the first place!
Use social media to promote your event and sell tickets
Social media is a great way to promote your event and sell tickets. Social media can also be used as a platform for communicating with customers, fans, and attendees.
Here are some examples:
- You can use social media to communicate with people who have already purchased tickets. This can include answering questions about the event or sharing information about what’s happening at the venue before it opens its doors (if applicable). This will help build excitement around your event and encourage others who couldn’t make it in time for early bird pricing on their own ticket purchases because they weren’t sure if they wanted something more expensive than what was available at first blush.
- You could also use Twitter or Facebook Live broadcasts during breaks between acts so that fans can get updates without having them wait until the next set begins before hearing anything back from staff members working behind-the-scenes during performances themselves!
Stay up to date on new technology and security measures
To stay ahead of the game, you should be aware of the latest technology and security measures.
- Use a secure payment gateway that supports industry-standard encryption, such as Secure Socket Layer (SSL). This will prevent third parties from intercepting your customers’ credit card information during checkout.
- Monitor the secondary market activity around your event, and take action if necessary. If there’s an unusual amount of activity on sites like StubHub or eBay, it could mean that someone has bought tickets with stolen credit cards or fake identities and is reselling them at inflated prices on those platforms. You may need to cancel some or all of these purchases before they go through so that you don’t end up losing money on them later on down the line!
Utilize event ticketing software
If you’re using an event planning platform for the retail industry, make sure to find one that is secure and reliable. It should also be easy to use and able to handle large volumes of sales. In addition, the software should be able to integrate with other systems in place at your event (such as registration or admission) so that all data can be collected in one place for easy access later on. Also make sure the software has features such as refunds and cancellations built into it; these are important for ensuring customer satisfaction if something does go wrong during an event! Finally, if possible, try integrating social media into your ticketing process, so guests can share their excitement about attending before it actually happens!
There are many ways to protect against fraud when selling event tickets online
When selling event tickets online, there are many ways to protect against fraud. The most obvious method is to implement a unique QR code for each ticket and limit the number of tickets sold per customer. Another option is using a secured payment gateway that allows you to monitor the secondary-market activity and prevent scalping by monitoring who purchases your tickets. Additionally, staying up-to-date on new technology and security measures can help keep your event safe from hackers or scammers who want to take advantage of your hard work by selling fake tickets online.
Conclusion
We hope that you now have a better understanding of the risks involved with ticketing and how to minimize them. We believe that by implementing some or all of these strategies, your event will be able to keep ticket prices low and ensure a safe experience for attendees.
